The Royal Crown family of drinks reached out for a showcase website that appealed to entrepreneurs seeking new opportunities as bottlers and distributors of the All-American beverages.
RC Cola's long history dating back to 1905 needed to be prominent, and the design needed to reflect Americana while still feeling fresh and new. The audience includes a large portion of which are international non-English speakers, so it was important that the user interface be universal and transcend language.
I was responsible for:
- UX planning / UI prototyping
- Technical requirements and scope
- Ad and asset creation
- QA testing
- Project management
- Client CMS training
We were contacted via our website by several bottlers and individuals in the Middle East, Africa and Latin America that are interested in becoming RC Cola bottlers... I can say that the quality of the leads that are being generated is slowly improving.