Organic clothing boutique Gaia Couture are leaders in the slow fashion movement. Their mission of increasing awareness of their sustainable, comfortable, and flattering fabrics, called for a new WordPress eCommerce website layout that spoke to this importance while both exciting and educating a new consumer.
It was fun to create a flow that was both fashion-forward and editorial, while giving the overarching message utmost prominence.
I was responsible for:
- UX planning / UI prototyping
- Marketing strategy